I am the content marketer, PR honey badger and auteur for Trada, the world's only performance-based paid search marketplace.

When I'm at work, I'm running integrated vertical and demand-gen programs, educating lucky masses about conversion rates and dynamic keyword insertion in my Trada webinars, and meticulously plastering my workstation with pinups of cats.

Oh, I've also run PR, managed the Trada website, overseen all paid search and SEO for Trada, developed/captured/edited/produced all episodes of MasterPPC Theatre and Internet Ads Update (web TV show and podcast, respectively), written an American vulgar unit of content, performed internal research projects, handled events, and organized company bicycle gangs.

In the after hours I like to ride my bike around in Boulder, make funny movies and run a viral humor blog (yes, really, http://boniverotica.tumblr.com). I am AdWords Qualified and AdCenter enthusiastic. I have an illustrious speaking résumé which includes SMX, Ignite Boulder and various absurd web videos.

I invented spoken-word dubstep. I love: grammar, swearing, bicycles, Boulder, books.