Audrey Sarsfield is a leader in transforming traditional marketing organizations to digitally-focused, revenue-driven organizations. As the global leader of digital marketing at Beckman Coulter Life Sciences she leads the strategic direction to drive digital engagement through technology and expertise. Coupled with proven Danaher Business Systems tools, Audrey leverages a career of direct marketing experience in electronic media to shape pathways for demand generation and closed loop marketing while redefining the role of marketing. Audrey’s experience in turning insights to actions and building effective, repeatable marketing processes includes B2C and B2B companies like QVC, AOL, HSN, Canon Business Systems and Siemens Healthcare.