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Thanks for the suggestion (and the initial response). This was a really helpful explanation of what quality content entails!

Thanks for the response! At this point we're primarily going to be doing informational. Our tribe is about 15,000 spread across various social media platforms (not so much email yet, unfortunately).

It's encouraging to hear someone say that it is indeed possible to rank for difficult keywords with good content--which I'm confident we can create--when there are already juggernauts out there.  What exactly did you mean by 'ability to compete' though? And is there a difficulty score that would be considered too high right now for a beginner? I'm looking at publishing an article this week focusing on a keyword with a difficulty score of 39 and a priority of 46 (the highest score I've found for the topic). the competition for which would be some fairly established websites, including NBCNews. I've also looked at similar keywords with with lower difficulty scores, but they also have somewhat lower priority scores.

I look forward to your response.

Hi,

What should a lower-authority-ranked blog (DA - 21) who is trying to increase general traffic focus on above all when selecting keywords: difficulty, monthly volume, opportunity, or priority? I know that all are important factors to consider, but I fear that without an already consistent following our new content will just get hidden behind more established domains if we select too difficult of keywords. I'd love to hear from someone who's built up a blog audience as to what strategy they used here.

Thanks!