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My company manages local SEO campaigns for local-service SMBs (e.g. plumbers, dentists). One of the things we do is claim and manage directory listings. To provide trackable results, we apply tracking phone numbers to the directory listings, but those phone numbers don't match the phone number listed on the client's site. So we have a problem from a citation consistency standpoint. On the one hand, we'd like everything to be consistent -- business name, address and phone number -- to achieve citation consistency. On the other hand, we want to prove the value of what we're doing by showing the client data from tracked phone calls. Can we provide best-practice Local SEO and Maps Optimization - and achieve citation consistency - even if we're introducing inconsistency by using tracking numbers?