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Reading the moz article on internal links, it mentions that the optimal link structure for a website should look like a pyramid. Are these one-way links or reciprocal links? Does it matter when trying to get keyword optimized pages to rank*? If so, under what conditions should one be used instead of the other. Related: 
Are internal reciprocal links weaker than one way? Whiteboard Friday - Sitewide, Reciprocal, and Directory Links I am trying to get the right pages to rank for their corresponding keywords, but under the On-Page optimization, the pages are ranking for the wrong keyword.