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I'm about to embark on link building campaign. I have several key phrases that I want to develop such as "health & fitness products" and "vitamins & supplements". My site is specifically targeted at Australia men. Should I also aim to include the words "Australia" and "men" in my link anchor text? Or should leave the qualifiers to the title tag for my destination url? I'm also wondering, by having "health & fitness products" as my link anchor text and the same text in my title tag for my destination url, will that build value for the various keyword variations in my keyword phrase such as "health & fitness" and "fitness products"? Thanks!

For example, what if I was to conclude each meta-description tag with the line... "Free shipping for orders over $90." The rest of the meta-description tag on every page is unique, but the last sentence would be the same or at least similar. Thoughts?