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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
barbfow50
@barbfow50
Job Title: Southeast Partner and CMO
Company: Chief Outsiders
Favorite Thing about SEO
How much it changes. Always something new to learn.
I help companies ($20M - $100M+) grow by providing fractional or part-time marketing expertise. Experience in digital and data-driven marketing efforts. Extensive background in aligning sales and marketing efforts. Drive revenue increases through developing and implementing state-of-the-art marketing plans. At Chief Outsiders, we work directly with the CEO, as part of the company's leadership team, to reestablish or accelerate growth through strategic planning, identifying consumer and market insights, developing effective and disciplined marketing plans, including inbound plans, and then execution and measurement of results.
Our business model includes a "peer review" process which means our client's growth strategies are reviewed and enhanced by an entire team of experienced and skilled executive marketers.
Past Experience includes Global CMO (Chief Marketing Officer) in Insurance start-up in South America and Europe. Worked extensively in Asia, including Japan, Korea, Taiwan. Responsible for developing and implementing international training program for Chief Marketing Officers and Agency Management at Prudential. Adjunct Professor at Rutgers University, teaching International Business and Cross-Cultural Management.
Expertise in sales compensation models, digital marketing, social media. Speaks and writes on cultural diversity, global marketing, leadership, target marketing.
Specialties: Social Media and Digital Marketing
Extensive Expertise in Cultural Diversity
Developing Management Operations Internationally
Sales Compensation Plans
International Start-Ups.
Recruiting and Talent Assessment in Field Management
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