I run a travel and culture blog which means that I write about a lot of upcoming events which recur each year. Usually I title (and slug) the page with the event name and date.
When it comes to update the article the next year, sometimes it's as little as changing the date, other times more has changed and it needs to be substantially re-written.
Until now, what I've done is update the title, content, and then re-posted (sometimes altering the slug where it's needed to be done). Sometimes it works fine and Google keeps me ranking well, but other times the changes dont get such a great response.
I have these options (as far as I can see). Which do you think is best?
1. To create a new article each year and put a message at the start of the previous one to say, click here to read about the 2012 event
2. To continue what I'm doing updating, changing the slug, and re-posting (ie changing the date).
3. To write a new article and insert a 301 redirect.
I need to make sure the article appears as a new article in my RSS feed and also on the homepage.
Look forward to your ideas!
Thanks