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Super confused about this. Our office is located in Los Angeles, but it is not a storefront, and our clients are from all over the country... and our business involves travel to other countries. So there is nothing "local" about us. But everything I read seems to say we should be doing local SEO. How to approach this?

Our business brand name has words in it which when we were using it as our domain name, was a) bad for our SEO and b) got our emails marked as spam in our client's inboxes. This was not a problem when we first got online, years ago. It eventually became problematic, but we didn't realize it for some time. When we realized the issue, we simply changed our domain name to something more SEO friendly, using exact match keywords. This was fine for a while, but eventually, algorithms changed again, and now with Google putting an emphasis on Brand Names and not looking as kindly on exact match keyword type domains, we are again at a place where we don't know what to do. We can't change our brand name. I don't want to post our real name or business here, but I will give an example. Brand Name: Living Free Travel The Issue: "Free Travel" gets blocked by spam filters, gets us useless traffic from people looking for free travel (which makes out bounce rates very high), gets our domain blacklisted. The Solution: travel2europe.com is the website of Living Free Travel The New Issue: travel2europe.com is not our brand, and probably doesn't look like one to Google, especially since on our site, travel2europe.com is never really mentioned because it is only our domain, not our brand. "Living Free Travel" is generally the anchor text for travel2europe.com wherever we are linked to. We assume this mismatch is problematic for us in ways we don't even know. Are we screwed? Need advice, please. THANK YOU.