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I do SEO in an agency and have many clients. I always get the question, "Will that hurt my SEO?". When it comes to Meta Title and even Meta Description Length, I understand Google will truncate it which may result in a lower CTR, but does it actually hurt your ranking? I see in many cases Google will find keywords within a long meta description and display those and then in other cases it will simply truncate it. Is Google doing whatever they want willy-nilly or is there data behind this? Thank you!

We are in the process of launching a large ecommerce site, which is a rebuild.  Their old URL structure does not make it possible in our eyes to logically map every URL to it's corresponding new page.  We have done our best to properly and manually redirect all pages that were receiving any amount of organic traffic and have also covered all pages that had external links. Our question is we will end up with potentially tens of thousands of 404 errors that will never fix themselves.  The manual work will need to stop at some point.  Would it be better to leave these 404's the way they are and just let them fall out of the index or should we take everything we cannot assign appropriately to a page like the products root or the home page? I'm also open to hearing any suggestions about how others have solved massive nonsensical 301's. Thanks in advance,

Hello, I have what should be a simple question here but there is a small nuisance I am trying to make sure I have configured correctly.  We have a product based website w/ no e-commerce because they sell through a dealer network.  All these product pages have "Where to Buy" links and the URL after you click where to buy always uses the query string ?r=XXX.  Example: www.mysite.com/product/category/subcategory/product-name?r=12345 I want to setup a goal in GA with a URL and configure head match on the "?r" but which of the following is exactly how it should be configured with the "Goal URL" ?r= ?r r= Does it matter, because I had it setup as "?r" and it was never registering any goals.  Do I need to leave off the "?" and just have it be r= Thanks in advance for the respones.