I've read some conflicting information on YMYL and EAT.  If the Google Quality Raters are out there reviewing YMYL pages and scoring them on EAT, does that site's score have an impact on that page's/site's ranking?

Hi Miriam,

Thanks for the detailed response!  One follow up question. I see you included the company's name (ex - Progressive) in the tag.  How important is it to include the company in the title tag?  Many times I'm fighting to save space/characters.  Would it be harmful to leave the company name out in order to include product keywords and geographic qualifiers?

Thanks again,

Michael

Thanks Miriam.

Yes, I’m asking about including the city, state, and/or state abbreviation on home or interior pages for local SEO.

I say local because I’m working on an insurance agent and a lawyer website. I’m trying to balance the needs to include both a geographic qualifier and product/service keywords in the <title>to optimize for local searches and map packs.</p> <p>These are both single location businesses with a physical address.</p> <p>Thanks again!</p> <p>Michael</p></title>

I'm trying to balance local geographic keywords with product keywords.  I appreciate the feedback from the group!

Michael