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I have developed a few websites before where the homepage contains the content for the keywords I was targeting. This has been reasonably successful as I have found it easy enough to get links to the homepage. I am considering a new site in a totally different industry that I am thinking about structuring like this: mybrand.com (not necessarily targeting any keywords) mybrand.com/important-keyword-1/ (definitely want to target) mybrand.com/important-keyword-2 (equally important as 1st keyword) There will be several (30-ish) other pages targeting keywords but they are not as significant as the two mentioned above, more so they are about publishing informative information. The two important keywords are quite different but industry related. My questions are: should I be careful targeting keywords away from the homepage when the homepage gets the most links? Would I be better off building 2 different websites where the keyword content is captured in the homepage? Thanks,