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billslawski

@billslawski

Joined Last Online Email bill@seobythesea.com Location Carlsbad, Ca 92009

Job Title: Director of SEO Research

Company: Go Fish Digital

Go Fish Digital

I met the crew at Go Fish Digital at an SEO Meetup in Northern Virginia, and became their Director of Search Marketing on September 1, 2013. In the mid-90s, some friends taught me how to build a windows computer, and I started using it to build web pages, after devouring a "Learn HTML in 2 Weeks" book. I was working for the Courts of Delaware at the time, and had earned a law degree. I helped some friends start up a successful business online, and instead of pursuing a partnership at a law firm, started spending a fair amount of time online, learning about web design, web promotion, usability, marketing, startups and the internet. I've worked with a lot of folks since 1996, both professionally and through my involvement as an administrator of an online forums and community sites, to help make web sites easier to be found online, and friendlier to visitors. I started SEO by the Sea, in January 2006, and focus primarily on writing about Search Engine Optimization on the site. I enjoy learning about how search engines work by looking at Patents and whitepapers and blog posts from search engineers, and blogging about them, and having conversations about them in comments for those posts

Favorite Thing about SEO
Creativity

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Blog Posts

The Long Click and the Quality of Search Success

5/21/2015 A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.

How Google Pulls Structured Snippets from Websites' Tables

3/3/2015 There are many pages on the Web that are filled with data in the form of tables, and Google is including some of that tablular data in search results in places that may surprise you. Here's how it works, and how you can take advantage.

Unraveling Panda Patterns

7/29/2014 I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify high quality sites.

Lessons Learned While Crawling the Web

10/4/2013 One of the most helpful approaches to learning about and understanding a client's website I've found involves actually crawling a site, and learning about the structures of its URLs and how they are connected to each other. I was recently invited to try a beta test for a cloud-based crawler that can handle extremely large websites. I accepted the offer because it appeared that the tool might be useful in campaigns where the crawling tools I'm presently using might not be as effective.

I met the crew at Go Fish Digital at an SEO Meetup in Northern Virginia, and became their Director of Search Marketing on September 1, 2013.

In the mid-90s, some friends taught me how to build a windows computer, and I started using it to build web pages, after devouring a "Learn HTML in 2 Weeks" book. I was working for the Courts of Delaware at the time, and had earned a law degree.

I helped some friends start up a successful business online, and instead of pursuing a partnership at a law firm, started spending a fair amount of time online, learning about web design, web promotion, usability, marketing, startups and the internet.

I've worked with a lot of folks since 1996, both professionally and through my involvement as an administrator of an online forums and community sites, to help make web sites easier to be found online, and friendlier to visitors.

I started SEO by the Sea, in January 2006, and focus primarily on writing about Search Engine Optimization on the site. I enjoy learning about how search engines work by looking at Patents and whitepapers and blog posts from search engineers, and blogging about them, and having conversations about them in comments for those posts