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Ezami. Great input. Skin care industry has some awesome numbers for online sales. And again my point is to get customers " that already purchase " our products in our stores to go online , without marketing to them directly from our retail stores " cannot do so because of code of conduct with our wholesalers"
Chris thanks for the input awesome response. But the products and field we are in is a multi -billion dollar industry online ( skin - care ) So there is no disconnect there. Again my point was to engage our current customer base that is coming and PURCHASING in our store to go online and build out database up to potentially provide them helpful info and convert them to online registration from store. 22% return customers in our stores vs. 58% return online. see my point . Contractually i cannot market in our retail stores. codes of conduct. Sucks, but thats the situation and i cannot change it
Great idea. same idea i had. We are currently having contest on our Facebook pages. Works great and awesome interaction with NON customers. but not the target audience , We get people who enter contest not people who want to purchase our products. oh btw we are not and Cannot " contractually " market contest or promotions in our retail stores .
should have mentioned that before 
Dana great input. Thank you so much . There is definitely a disconnect from Web store experience to actual store experience with ANY product. Our goal as i explained to EGOL was to eventually be a full retail store, but we cannot be successful with this brand since its so expensive and we cannot " currently at this point " loose our retailers by changing and lowering prices. It is just not a possibility . Excuse my french " this will cause a shit storm " so we are being counter productive and coming out with a new line. First initial thought were GREAT AWESOME , but we have a so called " oomph and power " with our current line. Its like trying to reinvent the wheel over again and i know there is no choice so i will bit my lip on this. So my current engagement process is to get the " current customers " who purchase our products to go online to our store and give us their info. Bottom line.
Marketing efforts on ROI with current brand is off the charts , because our products are so expensive .
EGOL. yes way beyond SEO. this is more conversion strategy than anything else. And i mean conversion strategy in a sense that it is not merely about letting the dragon loose to do whatever it wants.
To kind of go back and answer your answers to better understand the situation
The company is about 7 years old and been online for only 2 years.
Your franchisees have probably been online a lot longer. You have arrived late the the fight and should not expect them to step aside to give you top rankings.
Our fanchisees and bound by contract not to sell anything online. The people that own stores CANNOT sell online. So technically we have fully been online for about 2 + years. So our retail side is still week.
Income comes from 90% from wholesales/retail stores ( owned by franchisees ) .
For this you should give thanks.
_Great i even said great . It keeps the company afloat. and beyond to support its retail ventures. But its not the end result we want. The margins for retail and margins for wholesale its a big difference. Potential profit level of retail is tremendous in this market. _
the wholesales work with a discount tactic to sell products in the store
For this you should give thanks. Most businesses on this planet try to give their customers a sweet deal. They are willing to take a lower profit to make your merchandise fly off of their shelves. If you don't like this institute a MAP policy or raise the wholesale price. If you do that you might not like the results.
_EGOL its a Gimmicky tactic they use. And we get a bad rap about this all the time. Customer complaints. and since we have a retail side of things they use our website as a reference. I had originally suggested lowering prices completely off the board, raising brand awareness and brand value and not offering ridiculous 70% off discounts. Great they make the sale and great they make sure they reach quota but its not the way to do business this century even from a wholesale perspective. " Old School mentality owners " and we can't risk loosing them " NOT JUST YET _
And yes we have our website address on the boxes and products
Smart. This gives you an enormous opportunity. Are your products any good? If the customer has a poor or lackluster experience with what they purchased they will not be visiting your website.
_Here is where its tricky. The product is AMAZING and works wonders and we sell them at a such a high retail price that orders are far too many apart and not so frequent. but the unhappiness from my perspective comes from people feeling swindled into buying something they don't need and its happened way to often. and i cannot yell at them and say " you have a the choice of free will here moron. " so i fold my hands and move on . and yes its a smart decision but our search value of the name is greater than direct traffic via entrance of URL. _
But we convert customers at a measly 3.5%
How much landing page testing have you done to improve your conversion rate. Are the products on your website easy to find and properly described. Does your checkout work smoothly. I bet that 3.5% would increase if you got some consulting from someone who knows how to convert visitors into buyers.
_3.5% conversion was testing we did from store to online. not online purchases . online purchasing we are changing our entire testing and purchasing format so we are about 2 months way from imp changes. This conversion is Store purchasers to Online registerers. _
I had thought about putting a little tag on the products or a little booklet inside the packaged boxes
This is a good idea... but I would make it an enticement for visitors to come to your site. I would not offer a free product because you will probably be swamped with people wanting it. Have you heard about the huge "free stuff" culture that is out there? Huge. You might be really sorry if they get the word out on your free offer.
The idea was to create a booklet to offer free test samples of our products " with them choosing which items to receive for Free, with flat shipping rate $2.99 . and IGOL come on that is GREAT if i am swamped . This is what we want , we want to convert people who purchase our products in our store to go online and visit our site and give us their info ( BOTTOM LINE END GOAL )
i wanted help by asking some of the communities creative mind.
The normal advice given here is to work on increasing your visibility through improved rankings and greater keyword reach. We might also advise you to get moving on social media. Your situation seems to have problems (or perceptions of problems) that are outside of SEO.
I am a retailer and my advice to you would be to do everything that you can to help the retailer. You said that they are driving 90% of your sales. Instead you are trying to figure out ways to eat his lunch. My suppliers generally bend over backwards to help me because they know I am doing the job that they either can't do or are not willing to do. If these people stop selling your product, you will be out of business.
_They get great support amazing pricing and they make a lot of money selling our products. and for the _actual effect of our wholesale stores customers to convert online is LONG away . it will take a tremendous effort and years until we have actual effects of stores closing " which btw we would love to have a full retail based business " i mean who wouldn't and then have 20% affiliate or wholesales. " this is our goal . To be frank the goal is not to steal them . My explanation is off, i want to build database not to MARKET WITH DISCOUNT but to send helpful info. Btw return customers to our stores are 22% where online its 58% .. see where i am getting at .
Awesome response . Again the goal is not to hit them with promotions and marketing . My top two options currently were to offer A. Sampler sets of products for free . B. build an educational resource to connect all customers together . Not a forum
Thank you guys for all the input but my question for specifically trying to convert the store sales into online customers without upseting out wholesale franchisees. How to I collect email addresses or have them come to our online store without having the stores doing it for us , because they won't cooperate . I strictly talking conversion strategy from walkin to online . Now the conversion does not have to be a purchase . It could be form fill out , to registration to joining a list . The creativity aspect has to do with the product and how and what I can implement inside the boxes !
thanks again for all the input
Hello Moz Community .
I currently work with an e-commerce company who is the health and beauty sector. The company is about 7 years old and been online for only 2 years. Income comes from 90% from wholesales/retail stores ( owned by franchisees ) . The entire worldwide chains generate about 300 to 400 sales per day with an average sale price of $125 per sale.
The problem i have had for the last year is the boosting online sales. ( we are a very unknown brand ). I have missed about 40% of my target goals and its becoming frustrating.
There is my current dilemma and i need some creative ideas.
The wholesales have a hold on the current market and sale prices of the products. We need to make sure we ok the prices with all the wholesale franchisees before doing anything. We cannot do promotion upfront on the website because the wholesales work with a discount tactic to sell products in the store. Although it is unorthodox , it works for them. My Dilemma is we have a potential 300 to 400 customers per day i can convert to online customers, but i cannot market to them in the store what so ever. I cannot ask the wholesale franchisees to get their email address because they will screen from the mountain tops that we are steeling customers from them .
My question to you guys is , what creative way can i grab customers attentions and of course Email - Addresses to potentially switch them over to online customers. Just a reminder i cannot Do anything in the stores, but however i can do anything i want with the product.
And yes we have our website address on the boxes and products and we even have a life time guarantee on products when they sign up online, But we convert customers at a measly 3.5% with that gimmick .
I had thought about putting a little tag on the products or a little booklet inside the packaged boxes and basically invite the customers to order a free sample set of our products. I wanted to create a landing page and then have them input their information. Then i thought about magnifying the procedure by stating " invite your friends to receive Free samples of our products. " and having them input their friend and family email addresses.
I do feel its a solid idea i have but i wanted help by asking some of the communities creative mind.
If you have any questions about anything please feel free to ask and thank you in advance for all your help.
Best Wishes,
Hampig M.
I did they sent me a MySQL file I am guessing I can important that into my own joomla site and pull the urls ?
Ill check out the links you gave me but something company is nexcuss I think
A few questions.
1. where do you rank currently for Physician Loans and Doctor Loans on google?
2. when did you use the Disavow tool
3. Did you get a questionable link email from google webmaster tools?
I would try to put more content on the page. you dont have much . ie: Blog.
A few things missing:
* Citation on every page. You need to make sure you have your address and phone number on every page. ( Site wide footer can do the job )
* Citations across the web. Check out Getlisted.org and make sure all the local search directories have all your information. You can also use yext.com ( The best tool out there right now but it will cost you )
* No Blog? why?
* No Social Media . why?
is this your facebook page
http://www.facebook.com/pages/Doctor-loan-usa-reviews/103958646433000
After you get that in order and rankings don't improve my best guess is there is a link that is pointing to your site thats bad link and you havent removed it. I would contact Webmaster tools and try to get more help from them ?
But let me know the answers to my questions
Best wishes,
Hampig M.
BizDetox
Hello Moz Community .
I currently work with an e-commerce company who is the health and beauty sector. The company is about 7 years old and been online for only 2 years. Income comes from 90% from wholesales/retail stores ( owned by franchisees ) . The entire worldwide chains generate about 300 to 400 sales per day with an average sale price of $125 per sale.
The problem i have had for the last year is the boosting online sales. ( we are a very unknown brand ). I have missed about 40% of my target goals and its becoming frustrating.
There is my current dilemma and i need some creative ideas.
The wholesales have a hold on the current market and sale prices of the products. We need to make sure we ok the prices with all the wholesale franchisees before doing anything. We cannot do promotion upfront on the website because the wholesales work with a discount tactic to sell products in the store. Although it is unorthodox , it works for them. My Dilemma is we have a potential 300 to 400 customers per day i can convert to online customers, but i cannot market to them in the store what so ever. I cannot ask the wholesale franchisees to get their email address because they will screen from the mountain tops that we are steeling customers from them .
My question to you guys is , what creative way can i grab customers attentions and of course Email - Addresses to potentially switch them over to online customers. Just a reminder i cannot Do anything in the stores, but however i can do anything i want with the product.
And yes we have our website address on the boxes and products and we even have a life time guarantee on products when they sign up online, But we convert customers at a measly 3.5% with that gimmick .
I had thought about putting a little tag on the products or a little booklet inside the packaged boxes and basically invite the customers to order a free sample set of our products. I wanted to create a landing page and then have them input their information. Then i thought about magnifying the procedure by stating " invite your friends to receive Free samples of our products. " and having them input their friend and family email addresses.
I do feel its a solid idea i have but i wanted help by asking some of the communities creative mind.
If you have any questions about anything please feel free to ask and thank you in advance for all your help.
Best Wishes,
Hampig M.
Citations. : Check out Yext.com or getlisted.org Make sure thats in order . Both awesome sites. ( Google not on the list , so you must do that separately )
Address, phone number on Every page of your site : Site wide footer.
YELP is a must these days. A lot of traffic is directed through there. It also depends on your business, I mean what is the your local business about
Geo Target keywords. : For example: Car insurance : try geo targeting your keyword list. : los angeles car insurance or even deeper. Tarzana Car insurance. It all depends on your keyword research..
DEF. Local Chamber or commerce. Good link value specially if they are popular, and look for Keyword centric guest posting. Forums Etc. But also try to connect with other local business's.
Hope this helps. I would start with these get them in order, then you can dig deeper.
Actually guys they have some amazing instructors.
Brad Geddes ( he runs certified knowledge.org ) ( Approved by Google Adwords Seminars for teaching )
Avinash Kaushik ( from the lips of Google )
Todd Malicoat ( awesome SEO instructor and i studied under him )
and so much more you can check out on their site.
And by the way guys these are all proven professionals in our field and most of them authors of their own books. They were referred to me by some high-end seo individuals.
If you guys have more questions about the courses i will be more than happy to answer them for you guys please PM me.
Awesome response . Again the goal is not to hit them with promotions and marketing . My top two options currently were to offer A. Sampler sets of products for free . B. build an educational resource to connect all customers together . Not a forum
First question.
Tummy tuck is a unique procedure in itself i am guessing, so using NY in the title would benefit you a lot. For example just speaking generally, if you use a deep target keyword such as , albany-ny-tummy-tuck , You might be limited on the traffic you get but will be good traffic. Vs using ny-tummy-tuck. My personal experience, specially dealing with unique niche items, I think a person from manhattan would want to go to albany to get a tummy tuck. So that being said a broader net for that keyword would be awesome.
Side Notes:
A. you need to use your company info " full address " on every page. Either site wide footer to be indexed or text on every page.
B. To benefit best for that local based seo signal you need to make sure all your citations are in order. Use yext.com. AWESOME time saving and a must if you want to compete locally. Or you can manually make the changes but does take a lot of time.
Second question, i would recommend looking at what is the most traffic driven long tail or medium size keyword that would benefit you and put that as close to the main directory as possible.
ie: Home/ Procedure / Tummy Tuck .
It would awesome if you can post your current Site structure and maybe we can help you structure it better,
Hope it helps
Hampig M
Bizdetox.
Kibin, some good questions here and honestly it really depends on your strategy and your budget ( $200-$500 ) that you can say that a plan should fall in place.
A few things are evident.
That google really frowns upon paid links. ( but most of us still do some FORM of paid advertising ) .
So it all really depends on your strategy. You are 100% correct in saying that you want to create a sustainable strategy and that is SOOOO important in your link building strategy.
A few things i would look at is the Yahoo Directories, which a lot of people still sign up for which is $200 a year. ( although it does not hold much value today, people still do it )
Best of the Web is another good example, you can actually buy advertising from them as well )
Depending on what type or product, service or business you are trying to build links for, i would suggest spending money into giving things away for bloggers or spending money in create a widget or infographic which is easily a good link bait.
Honestly and i think everyone will agree with me, there is no right or wrong answer. Just best practices thats about it.
I hope i helped you a bit, let me know if you need anything else clarified.
Best Wishes,
Hampig M
Kristian. A few things i think this would play off of would be
A. Your keyword research. ( The page that had the title " State Job " what is the keyword you are trying to rank for on that page ") It would really matter.
B. Run the Url you are getting the link from through open site explorer and take a look at the link juice . Age of site. etc.
Ideally you want the .gov link to link to your homepage to pass the most juice, but it really matters on your keyword research. If the State job page is not far deep into the Linking Architecture of your site it should be fine.
.GOV links are important links so maximize your efforts.
Ask yourself where would it benefit your more. If the answer is to your homepage then , Maybe do a blog roll on the home page that references State Jobs. i.e.: if your homepage visually and with body context is about left say construction jobs, it wouldnt be a good idea to link it to the homepage. Unless the .Gov site is specifically talking about Contractor jobs.
I hope i was clear.
Let me know some of the info so i can further help you out
Best Wishes, & Happy Holidays
Hampig M.
BizDetox
Not what my sepr shows in the us. but is AU yes you are right. You have 80% of the share space on the first three pages. I guess there is not enough competition for that specific keyword query.
On my search you dont show up anywhere on the first page.
Only one conclusion.
google is recognizing your query as a Branded search since your website name and url is deb dress. Accompanied by low competition if might do that . ie: its like doing a search for Bizdetox my companies name. All you will find is info about my company and my pages.
Btw what has your keyword research show you in AU in regards to "deb dress style guide"
Also just check your keyword in Google Keyword Tools. It doesnt even show any traffic so of course your going to show up.
More and more i look it looks like a very unique branded search
Best wishes
Hampig M
Bizdetox
what i was saying the only way to get SEO value to your youtube video. is there the Title, url and keyword tags for searches. Mostly the Title.
As brad said the more your video is shared the better SEO value it creates ( FOR THE VIDEO ON YOUTUBE not on your site ! that is what i was trying to convey with the message i wrote. Your site will not gain SEO value because the links as Brad said are No-follows . But you gain seo value by your embedding your Url so people visit your site. Also you gain social signals as more people comment and share.