I have an ecommerce store and i am using moz to get it into the best seo situation... my question is this..... I want to know how important it is to have the targeted keyword actually in the product page url.... I working on meta title and description which is good, but if i start changing all my product urls, it has major impact on the work i have to do since i would have to redo all my product links in ads, and all my product urls in emails, etc. So how much of a part do the urls play in seo?
