Dr. Pete,

I have a internal debate going and I was hoping you might be a tie breaker on rel=canonical vs noindex given these paginated pages and might be a good use case for others:

https://www.newhomesource.com/communityresults/market-269/citynamefilter-cedar-park

https://www.newhomesource.com/communityresults/market-269/citynamefilter-cedar-park/page-2

The individual list items are unique, but clearly want to rank for essentially the exact same terms.  Page titles, metas, copy about cit is the same.  Just the list elements are different, but not a 12 pack of pens, 24 pack etc.  Is this tricky or clear?

Miriam,

Not sure how I missed your response.  Great answer.  We are really a consortium, so I am seeking a general solution not just one for a client. Based on the linked thread and your advice, here’s what I think all home builders should do regarding their sales offices and Local SEO:

1. If you have an onsite sales office, do a Google Places listing for it.  Blow it out with pictures, relevant copy and anything of use to the target persona.
2. Make sure you add a geo coordinates as Google and others may be lagging your land development efforts.
3. When the sales office is ready to close, delete everything that is possible to delete in the Google Places account.  Makes sure names, pictures, and other content are removed.
4. Market the business as closed.  At the time of closing, check for options for reclassifying as a residence.  While they do not have this function today, those #googlers are darn smart and they will figure out a way to allow locations to change from residence to business or the reverse someday soon.

I've received a strange response from Google Places on local listings for a home builder.  Google's rep suggested that we not list the new home sales center (a model home) since at some point it will change from being a business listing to a residential listing.  That is just wrong.  It will be a place of business for the next 3 years and then will flip to being a private residence.

These days it is uncommon, but not that rare to turn over ownership from public to private or vice versa (A residence becoming a law or other commercial establishment.  Or a whole office building becoming condos.)

The issue is, when it does happen, how do we get Google and others to recognize that a business is no longer a business location? I've had trouble bringing down the address of former former model home sales centers on Google Places much to the chagrin of the residents.

Miriam, thank you for the thoughtful response. I guess it is a lot of work With no shortcuts. Blair

Note: I am not interested in paying for services to build citations for me.

I am managing building a client's citations. On many sites I am asked to create an account and verify my information. I have tried to create accounts using my client's email address and specified password so that they can manage their citations down the road should their NAP change.

However, many sites require further verification such as security questions or a phone code. It isn't practical or effective to ask a client to confirm and verify all of these accounts. What is the most effective way to manually build local citations for a client? How can I get around the issue of email and phone verification?