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Hi guys, I've been working on a site for quite a while and it has a really good link profile, excellent content, no errors or penalties (as far as I can tell) but for some reason it consistently ranks below a lot of thin poor quality websites with spammy EMDs and a few obviously paid links from old-skool business directories etc.  It has a significantly higher DA and linking root domains that almost all of them. Also it just bounces around from #40 to #28 to#35 to #40 to #28 on a weekly basis for many of our primary keywords. There just seems to be no logic to this and it goes against everything I know and everything we're taught.  (I should probably point out that I've been doing this quite a while and have a number of other sites ranking extremely well in quite a few different verticals), Has anyone ever experienced anything like this and what did you do? Before I throw in the towel it would be good to hear from others and try and understand why this happens and if there is anything else I can try to help my client and fix it. Many thanks in advance.

Hi guys, I have a site where the homepage is ranking for the term 'industrial flooring' around position 30 and the actual level 2 industrial flooring page is ranking well below at around position 60. I'm happy for the homepage to rank for this term and would like to see it improve, so here are my questions: 1: Is the existence of the level 2 page preventing the homepage from ranking higher due to keyword cannibalization etc.? 2: Would the use of the rel=canonical tag pointing from the level 2 page to the home page have a positive or negative impact on the homepage's rankings for 'industrial flooring'? 3: Is there anything else I'm missing? Greatly appreciated.

Disclaimer: I am not a developer During a recent site migration I have seen a bit of an increase in WMT of 404 errors on pages ending .php. Click on the link in WMT and it just shows as File Not Found - no 404 page. There are about 20 in total showing in webmaster tools and I want to advise the IT department what to do. What is the best way to deal with this for on-page best practice? Thanks

Hi there, We have noticed a sudden drop in traffic for certain keywords. It seems to correlate precisely with a different department adding a whole new recruitment section to the site. However there doesn't appear to be any keyword cannibalization or duplicate content issues. Any ideas would be most appreciated. Thanks