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My head is spinning with all the confusing possibilities. Does anybody have an easy answer for setting up the home page and its canonical-ishness ie Which gives the best SEO Mojo ? \ \default.aspx \keyword\ \keyword\default.aspx Thanking you in advance for reducing the number of business migranes around the globe.

Each month I upload my auction catalog in different formats (word, pdf and rtf). I have about 9 years of catalogues online that have all been indexed by Google. In each catalog there is a link to my terms and conditions page (which has made the page authority for that page quite high in some unusual, but desired keywords), there is also many, many mentions of non-desired keywords in each of those documents and links to my domain. Is it worth updating all these old, previously indexed catalogues with better keyword juice and more relevant links ? Would they even get re-visited by google ? I suppose that leads to the next question... is it worth adding each of these pages to my sitemap ? To this point I have only added my major pages, not any of the subordinate pages etc.

Well the title says it all really. Same query, different browsers, same computer and different search results. I thought at first it may have differed because I was logged into my google profile on chrome but I logged out and tested and still different results. Is this normal ?

I am getting myself quite confused. My home page and target for one of my main sets of keywords is actually located at: www.domain.net.au/keywords/default.aspx BUT I have loads of external links resolving to: www.domain.net.au/ I had assumed that the best practice for getting the best ranking for the keyword would be to Canoniclise the page to:www.domain.net.au/keywords/ Is that a good assumption ? Or will it only work if I can change all the inbound, external links as well ? Thanks -Mark

I am assuming that the list presented by Google Webmaster tools (TRAFFIC | Links To Your Site) is the one that will actually be used by Google for indexing ? There seem to be quite a few links that there that should not be there. ie Assumed NOFOLLOW links. Am I working under an incorrect  assumption that all links in webmaster tools are actually followed ?

Hi Just joined. Crawl states that I am getting a lot of errors, looks like the spider is getting confused and looping back on itself ? Is there a way to see where the crawl was formulated (ie where from) ? It is generating urls like: http://www.wickman.net.au/wineauction/wine_auction_alert.aspx/auction/auction/auction/auction/auction/auction/Default.aspx from http://www.wickman.net.au/wineauction/wine_auction_alert.aspx