All of our websites DA raised dramatically, including the competitors we track Any idea why this may have happened across the board?
Latest posts made by Blue_Compass
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Why did the April Index Raise DA?posted in API
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SEM Campaign Resetposted in Conversion Rate Optimization
In 2016 we are doing a massive paid search reset (conversion point: a high involvement purchase), I wanted to get the community's feedback on how long it makes sense to run with our campaigns and make smaller tweaks, versus launching something new? So in other words, if we aren’t seeing the results we want with a campaign, at what point does it make sense to re-evaluate and end the campaign/trying something new instead of optimizing the existing campaign? In analytics, in most cases there didn’t seem to me much of a runout period on the conversion points, as conversions appeared to be happening within days.
Best posts made by Blue_Compass
-
SEM Campaign Resetposted in Conversion Rate Optimization
In 2016 we are doing a massive paid search reset (conversion point: a high involvement purchase), I wanted to get the community's feedback on how long it makes sense to run with our campaigns and make smaller tweaks, versus launching something new? So in other words, if we aren’t seeing the results we want with a campaign, at what point does it make sense to re-evaluate and end the campaign/trying something new instead of optimizing the existing campaign? In analytics, in most cases there didn’t seem to me much of a runout period on the conversion points, as conversions appeared to be happening within days.