Seems they just like to go for the "Google says in their updates that Brand is important" approach; likely that they want to balance strong shorthead linkbuilding with a bunch of branded backlinks - that sometimes does work quite nice
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RE: Buying Branded URL's
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SEO-contests like “hochgeschwindigkeitsSEO” worldwide?
In Germany people out of the SEO industry seem to love SEO contests - the latest one being to bring up the keyword “hochgeschwindigkeitsSEO” on Pos. 1 on Google until a set time (contest entry example here). There obviously is a price (newest iPhone) and a sponsor (Randolf Jorberg), but for the most part it's a contest which holds the Olympic thought: Being there just means most of it
So I was wondering: are there any other countries where such contests are being held? I have not heard of any examples and I am quite curious if any other SEO communites out there have something similar going on