Welcome to the Q&A Forum

Hi SEO is new to myself and I'm still trying to get my head round it.  My friend and myself run a DJ company in our spare time but we are desperately trying to rank higher to increase our visibility. we have worked hard on our page optimisation and scoring high 90's, we'd love to invest in someone to do it, but simply dont have that kinda cash at the moment. I'm aware that some pages need meta description and alt image text, which is what I'm now working on, but even other sites with lower percentage are ranking higher. is this due to recent changes and google not ranking our pages? Will our ranking improve over time and how long should it be before we see any changes.