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BLVD
@BLVD
Job Title: President/CEO
Company: BLVD DIGITAL MARKETING
BLVD delivers data-driven marketing solutions that benefit from technology and best practice to generate improved marketing outcomes for clients - three principals ensure consistent results: 1. Use data and intelligence as the basis for new ideas 2. Draw upon technology when it strategically supports improvement and accurate measurement 3. Communicate with creative and messaging that stirs emotions and compliments the brand KNOWLEDGE: New Business Development | Sales | Diverse Team Leadership | Consensus Building | Decision-making and Crisis Management | P&L Responsibility | Process Improvement | Succinct and Effective Communication | Data Modeling Segmentation & Targeting | Acquisition and CRM Program Development | Analytic Software Tools | Multi-Channel Cross-Device Campaigns | Search Engine Optimization | Display and PPC Advertising | Email | Mobile | Website/Landing Page Design | Direct Mail | Social | Persuasive Story Telling RECOGNITIONS: Luxury auto client accolades for regional conquest email and display campaign that delivered 6Xs lift over control converting over 3,000 vehicle sales and generated over $1 million in profit. Industry Impact Award - data segmentation strategy connecting online and offline marketing efforts to maximize digital performance. Spirit of Excellence Award - multi-channel integration of direct mail and digital targeting 2X Premier Partner Award - major auto OEM client
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BLVD delivers data-driven marketing solutions that benefit from technology and best practice to generate improved marketing outcomes for clients - three principals ensure consistent results:
- Use data and intelligence as the basis for new ideas
- Draw upon technology when it strategically supports improvement and accurate measurement
- Communicate with creative and messaging that stirs emotions and compliments the brand
KNOWLEDGE:
New Business Development | Sales | Diverse Team Leadership | Consensus Building | Decision-making and Crisis Management | P&L Responsibility | Process Improvement | Succinct and Effective Communication | Data Modeling Segmentation & Targeting | Acquisition and CRM Program Development | Analytic Software Tools | Multi-Channel Cross-Device Campaigns | Search Engine Optimization | Display and PPC Advertising | Email | Mobile | Website/Landing Page Design | Direct Mail | Social | Persuasive Story Telling
RECOGNITIONS:
Luxury auto client accolades for regional conquest email and display campaign that delivered 6Xs lift over control converting over 3,000 vehicle sales and generated over $1 million in profit.
Industry Impact Award - data segmentation strategy connecting online and offline marketing efforts to maximize digital performance.
Spirit of Excellence Award - multi-channel integration of direct mail and digital targeting
2X Premier Partner Award - major auto OEM client
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