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Thanks for the quick reply! You're correct, zero chance of maintaining URL structure.

I appreciate the advice.

My company will be taking over an ecommerce site that is built to get local city/state traffic where the competition is slim to none for the given keyword. This site gets 2500+ visits per day, and we're looking to maintain and eventually grow that traffic.

We would like to move that site onto our ecommerce platform which will force URL change and of every 'keyword' city/state page on the site.

We're undecided whether to keep it on an unfamiliar platform that already gets traffic or to move it and possibly face the 404's or weeks of redirecting a single keyword-city/state page to another.

Any advice or insight would be great!

Not that high of a percentage, but yes they are niche sites so "close to exact match anchor text" is extremely hard to avoid.

For someone to link to our site about "tonneau covers" and not mention that term...it really makes little to no sense.

We're in the same boat on 2 sites. Went from #1 to page 2 on many major searches.

Yes I did, thank you for the information. I had a feeling that could be it but I wanted to make sure that I wasn't missing anything.

I wrote a recent blog post on Friday. It was indexed and ranked on the first page on Monday. On Wednesday, it was nowhere to be found. I noticed that, after a few more recent posts, it was on page two of my blog. So I expanded my results so that it was back on my first page. Today, it is back on the first page - same spot as before. Was that my problem, or could it be something else I am unaware of?

We're in the same boat on 2 sites. Went from #1 to page 2 on many major searches.