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Hey MOZ Community. I have a site that is currently full https (ssl) and what to move it to http (non-ssl). How will this move effect my SEO and what would be the best method of doing so without causing to much damage?

Hi I'm having trouble understanding why I'm getting the results I am for my organic traffic data. I've been focussing on a few keywords throughout my website and the most recent results show that there is a big increase in the Organic Search Visits and the Non-Paid Keywords Sending Search Visits for both Branded Keywords and Non-branded Keywords, but the results for URLs Receiving Entrances Via Search are the complete opposite. Down by a few percent. I don't understand why this would happen and was hoping that someone could maybe explain and give a few reasons for why this is happening and maybe give some tips on how to stop it from happening in the future if possible. Thanks.