In late 1999, Gerard Boucher built his first website. He quickly developed a passion for digital media, and soon launched a leading entertainment website. While serving as CEO, Gerard discovered the secrets to building customer loyalty, customer engagement, and a successful brand. The website rapidly grew to a 20-person staff, attracted visitors from 100+ countries, and generated more than 100,000 hits each month.

Gerard founded Boucher + Co. in 2007, looking to apply the principles he learned while operating his website to businesses large and small and developing fresh ideas into successful businesses through exceptional, targeted, and measured digital strategies.

As Founder & CEO of Boucher + Co., Gerard is the agency’s number one Brand Ambassador, leading new business development efforts, strategic agency growth, proprietary software development, and day-to-day operations. He is experienced in both creative and business strategy, and is fascinated by the connection between both areas. He is working tirelessly on discovering new ways to drive customer engagement, and finding a last formula for content virility.