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Thanks Jasmine!

Thanks for the great response Bob!

I have decided to structure my pages along the purchase cycle like this:

brandexperience.ca/seo-professional-services > brandexperience.ca/seo-strategy > brandexperience.ca/seo-strategy-free-analysis and brandexperience.ca/seo-strategy-free-analysisB

I will index the free analysis page and use it as a conversion landing page for both SEO and SEM. I'll have a B for A/B testing and use rel="canonical" for the B to point to A. B will always be the challenger for testing.

Thanks Monica,

I thought about your statement - "What's wrong with PPC visitors landing on your SEO pages?" and I decided I will incorporate the PPC pages into my SEO content architecture.

I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle.

My questions are:

1. Is there a benefit for having the orphan ppc pages indexed or should I no index them?

2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap?

3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page?

Thanks,