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I run the website http://cvcsports.com for myself and my parents. We offer custom varsity jackets for athletes/companies/etc. We rank first in Google for "letterman jackets" and near the top for "varsity jackets". I really want to reach #1 for "varsity jackets" (we were briefly #1 a few days ago but didn't stay there). Does anyone have any advice on what I can do to achieve that? Thanks in advance for the tips!

I run the website http://buildyourjacket.com. We have other domains as well, most importantly www.buildyourjacket.com and cvcsports.com. If you Google "letterman jackets" (our primary search term) cvcsports.com shows up as the first result (yay!). But that is not what we want. Until a few weeks ago, Google would show http://buildyourjacket.com as the domain for the first search result from "letterman jackets". But then a few weeks that changed. I don't know how that could have happened. There are two reasons why we want the domain http://buildyourjacket.com to be the one that shows up: 1) It's a better sounding/looking domain and 2) When it was showing up, Google also showed right below the domain another link of our that said "Build Your Own Jacket" which definitely helped us get more clicks. Can someone please help me and tell me what I should do? Thank you so much.