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I refuse to deal with anybody who uses a robo-caller - insta-hang-up and the number is added to my phone's 'reject list'.  What they are saying is that THEIR time is too valuable to waste on the call, but they have no problem wasting MY time.

I also gave that a thumbs up, but I think that some of the claims about PPC tweaking are over-blown.  I can see tremendous variation in CTR and conversions on my keywords WITHOUT making any changes.  I think that people spend a lot of time making changes based on what is essentially random variation:

1. Ad A is shown to 1000 people, 200 of whom are actually interested in buying the product
2. Ad B is shown to 1000 people, 50 of whom are actually interested in buying.

Ad A will show a big edge in CTR and conversions, but this will have nothing to do with the content.

You can test it by searching for the keyword "Personalized childrens books".  If you get the same message, then maybe you need to look further.

I think that you're most likely right and that it IS the apostrophe, but you can probably safely ignore it.

Thanks Ryan.  So apparently it is OK to have relative links, as long as they are done correctly.  My developers insist that they HAVE done them correctly, but SEOmoz flags it anyway because for all it knows, the base link may not have been set to the right location.  I'm going to see if I can get the URLs changed to absolute.

1.  I'm not sure how I would do that, so I would have to get the developers to do it.

2.  I'm not sure if that would fix the issue

3.  While it would be nice to have 'A's showing for the report cards, it isn't really essential if there isn't really a problem - and if this IS what is causing us to get dinged I'm not sure that it is truly a problem on my site, or just a limitation in the 'report card'.

Let's say that I sell golfing supplies and have the category "9-Irons".  On that category page, the source code would say:

<link rel="canonical" href="[/category/9-Irons](view-source:http://www.breakoutbras.com/category/Nursing-Bras)" />

If I enter the keyword "9 Irons" into SEOmoz, and put the URL as:

http://www.mysite.com/category/9-Irons

I get dinged for having the wrong canonical reference.

My site has the rel canonical tags set up for it.  The developers say that it is set up correctly.  Looking at the source code myself, it looks (to my untutored eyes) to be set up correctly.  However, on the On Page Report Card for every page I have checked, it says that it doesn't point to the right page.  I'd really like to change all my 'B's to 'A's, but I simply can't see what the issue is.