Welcome to the Q&A Forum

I'm curious to see how SEO's interpret this section of the Google Webmaster Guidelines on Link Schemes: The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. (Source: https://support.google.com/webmasters/answer/66356?hl=en) I'm not asking what you "should" do, but rather what do YOU do... Do you interpret this as: Create awesome content and the links will come? Create Awesome Content and Outreach a bit? Perhaps you don't follow it all and concentrate on building links over content? What do you do and why? Discuss!