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I was under the impression that by having the type of business directly in the domain name would help with page rank over the long haul. In my understanding, if all content is the same on both sites, henryjewelers.com will rank better than henry.com.
I was thinking that it would affect SEO through backlinks. The customer puts henry.com on EVERY type of advertisement that they run - flyers, business cards, social media posts, guest blog articles, email blasts, paid web ads/banners, etc. They rarely advertise with HenryJewelers.com.
I have a client, (for example Henry Jewelers) who likes to advertise their site as www.henry.com, but their main site resides on HenryJewelers.com. If www.henry.com has a permanent redirect to henryjewelers.com, are the two sites impacted negatively from a SEO standpoint?