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Hello, I'm looking for any new ideas or experiences that might help in generating a knowledge panel for a brand query.  I'm working with a company that has a strong brand, over 200K searches for the brand name alone each month, but they don't have a knowledge panel.  When you search the brand name, the right side of the search results is just blank white space. Here are some of the things they do have, which tend to trigger a KP: Well built-out Wikipedia page Pages on Wikidata, Freebase, Crunchbase Home page organization schema Home page schema using sameas to connect the company to their social profiles, wikipedia page, and Freebase and Wikidata Hundreds of mentions in national press outlets Verified Twitter and Pinterest profiles (the same type of verification celebrities get) Generally, this all (and maybe even a lot less than this), would trigger a KP when you searched the brand name, but it just doesn't.  No branded queries trigger a KP.  It's interesting, because even the three smaller companies that they've acquired had (and still have) knowledge panels when you search those brands. So, I'm wondering if anyone has seen or worked through this behavior before?  Or, even if not, any thoughts or ideas that we can do to nudge Google towards a KP for a branded search? Thanks!

I work with an organization in the United States that purchased a 3 letter .com domain from another company based in the Netherlands.   After transferring the domain and setting up the new site we've completed the following: Registered the site in Webmaster Tools and selected the United States as the international target target Used Schema  Markup on the US business address Built links from US based websites Setup a Google My Business site and verified the address All site content is in english Requested removal of links from sites in the Netherlands that were linking to the old website Disavowed all links from the Netherlands that refused to remove links to the old website Despite these actions, our website rarely shows up in Google.com search results.  However, we're in the top 10 for many of the same queries when performing searches at Google.nl  -  Interestingly enough, if we set our location for the US and do a search in Google.nl we do not show up in the search results. 
It has been about 18 months since we've completed these actions and Google still assumes our website is best served and targeted towards people in the Netherlands.   Is there anything else we can do to fix this?Thanks!

As part of a content audit, I'd like to identify the most popular content on a domain.  I've tried Google Spreadsheets + API's from the services, but the call limits have stopped me as I can only check 50 URLs at a time. Does anyone have any tips on how to do this?  I can get the list of all pages on the site with Screaming Frog, but then how do I find metrics on those URLs?  Any tips or tools would be appreciated!

For a franchised business with ~50 locations spread across the US, should the city be included in the business name when building citations? Fictional example:  We have a staffing franchise called 'Hamilton Staffing'.  They have 50 locations in the US.  They are all called 'Hamilton Staffing'. We need to finalize the correct NAP information so we are consistent in building citations.  For the name, should we just use 'Hamilton Staffing' for all of them?  Or should we use 'Hamilton Staffing - Chicago' and the like for other locations? It looks like InfoUSA and Axciom are just using 'Hamilton Staffing', whereas Google is using 'Hamilton Staffing Chicago' and the like. Thoughts on this?

I'm interested in tracking new questions in a specific category in SEOmoz's Q&A (the Reputation Management category), and I was thinking RSS would be the easiest way to do this.  Is it possible? Or is there another way to get new questions asked in a category into your email or RSS reader?

I'm looking for help with how to setup/manage a community on Facebook. Here is the scenario: You have a bike store owner.  Out of the store he also organizes different biking training groups, for people who want to be able to meet certain personal goals.  These groups like to interact with the other members inside their groups, but not across groups. Does the following architecture make sense?  The business would have 1 Company Page.  Then for for various different training groups, the company admin would create Facebook 'Groups' which allow for interaction amongst members that way. Does that make sense?  Or is there a smarter way to do this?  It seems like this isn't very unified, because there could be a bunch of different groups.  Is there a way to set this up inside the business' page itself?  Any other thoughts?

We are working on a website redesign, and want to prominently include some trust signals that help people feel comfortable with us.  We're including logos of a few places we've guest posted, and also the BBB and local chamber of commerce. Do you have any other ideas on logos we can include that are good trust signals?  Any associations or organizations we could join? We are a trustworthy company, we just want a way to communicate that visually, and it seems organization seals and logos are the way to go. Thanks!

Hi, I am working with a new e-commerce site.  The way they are setup is that once you add an item to the cart, you'll be put onto secure HTTPS versions of the page as you continue to browse. Well, somehow this translated to Google indexing the whole site as HTTPS, even the home page.  Couple questions: 1.  I assume that is bad or could hurt rankings, or at a minimum is not the best practice for SEO, right? 2.  Assuming it is something we don't want, how would we go about getting the http versions of pages indexed instead of https?  Do we need rel-canonical on each page to be to the http version?  Anything else that would help? Thanks!

Hi Everyone, I am working with a pest control company that is looking to branch out into social media.  Their primary goal is to connect with their existing customers to improve retention.  The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis?  Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement?  Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans.  You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call.  Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.

With Rand's new post about the correlation between FB Shares and rankings, I wanted to ask... How is Google able to see what links are being shared?  Does the profile have to be public?  Or do they get anonymous info direct from FB as part of some deal?