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I am looking at all the various press release sites out there. I have a local business relocating and we want to use a press release to get the information out there and hopefully get the move picked up by a local newspaper. Any experience/suggestions on best PR sites?

I have a new SEO client that I am working on putting together an optimization strategy and have come across something that has me second guessing. Reach out to Moz Community... The client is a doctor who runs a tattoo removal clinic out of his office. Technically they are two separate businesses: doctors office and tattoo removal clinic. The tattoo removal clinic is my client. They have an independent website where they generate leads. The website is not the brand name. It is [city]tattooremoval.com. The logo on the site, heading, footer all reflect the web URL. The actual brand name for the company is used in all the directory listings, facebook page, google+,  basically everywhere else on the internet. When drafting up new meta titles, putting together content, everything really, the website URL has primary keywords included making it way more convenient to use that. However I'm not sure how it will look to the search engines about having everything pointing to the site be one company title and when you get to the site not see the company title in the logo or titles and such. The company name is just down in the corner somewhere on the page. Anyone with any experience to a similar issue? On one hand I think I'm over thinking it, not having the brand name on the home page title tag shouldn't be a huge deal if the website delivers value to the customer. On the other hand I don't see a lot of companies that do this online in general (especially with larger brands), although research shows a many of companies in this niche using the [city] + keyword (or vise vera).

Why is it that when I run a link analysis for my local business sites I don't see any links from Yelp, Google+, Facebook, any local citations? Regardless of them being follow or no follow isn't the hyperlink to a website from a Yelp profile considered a link? Same with any other local business directory? I know the company is listed on a few dozen because I can see it manually but it's not showing up in Moz? Why is it that all local directories and citations with website are omitted? And since it is not there, where is a good place to go to discover these things? I have tried whitespark. It was okay but honestly I wasn't terribly impressed. The data was good, the UI was just okay, but with smaller clients it was an initial check and then very occasional checks that needed to happen. We would go months without using it.