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With an eCommerce site I would always recommend having as flat of a site architecture as possible. This make's it easy for the spiders to crawl and the users to find the content without having to dig or land through a SERP. If you are adding new content to your article section that you want to be unrelated to the existing content in the current sub-folder being used, then creating a directory to house the new content with a more descriptive sub-folder name is the best idea in my opinion. I would make sure to have the link in the header OR the footer but not both. Just design it for whatever makes sense from the user's end and you will be in good shape.

I would also recommend that you label the pages with the Google recommendation tags (rel=next, rel=prev, and the not-so-trusty rel="canonical") and identify those pages you don't want indexed with Bing URL Normalization.

This would be another issue. I would need to look at the code to give you more insight. But off the bat I assume that this is an issue regarding mislabeling the rel=next and rel=prev. They can be kind of tricky to work with on a broad based update due to the fact that they are intended to refer to specific pages. If you do not have the end page labeled Google says :

"When implemented incorrectly, such as omitting an expected rel="prev" or rel="next" designation in the series, we'll continue to index the page(s), and rely on our own heuristics to understand your content."

I would look into this first. If the answer is still elusive to you the next option would probably be finding a different set of eyes on the code to see if there are any minor oversights that you may have overlooked.

Unless you have some super secret page that is buried somewhere deep down in your site that you can ONLY get to from those pages, it wouldn't make sense to have them follow the links. All that will happen is they land on the next page, scrape it to the noindex tag and move on. They won't index and this just waste your sites bandwidth and slows everything else down. If it's a noindex it should usually be a nofollow unless you are looking to track conversions or some other specific only navigable through those pages.

Cool glad we could help!

if you want to clean up your code and are posting site wide for them I would recommend the none tag

Accounts for both noindex, nofollow

Rodger crawls like the Google bot and takes his hints from the robot.txt file. So whatever Rodger is seeing is usually what the other spiders are seeing as well. From time to time I have encountered slight glitches to the SEOmoz crawler as they change and update their algorithm.

When it comes down to it, Google examines a link profile through a microscope akin to the Large Hadron Collider. where as we have to examine it through a magnifying glass from 1935.

The wonderful people here at SEOmoz are always trying to give us a better view, but it is still imperfect. I would say if all else fails and this report continues to show errors in moz then get your reports for your clients directly from webmaster tools.

It looks like Rodger found his way into your variable URLs!

This could definitely cause a problem if the engine crawlers are seeing this path as well. Have you made any changes to the code on your site or the URL structure lately?

Regardless, you might want to examine in your Webmaster Tools for both Google and Bing.

For Google you will want to check the blocked URL's under the Health menu. This will give you the information on what pages are and are not blocked. If you notice that the Head Match term you are looking to exclude is not listed make sure that you upload the term to the robots.txt file on your site. Other fixes for this include canonicalisation tagging or the implementation of the rel=prev / rel=next tags. There are a few other ways that are more complicated and I recommend avoiding unless absolutely necessary.

But good news everyone! Google has a few ways to go about fixing the indexation.

Bing is a little Different but just as easy. In the Bing Webmaster Tools under the Index tab, there is a tool called URL Nor<a class="cpad Subject message-low-priority-icon marginleft5 bold">malization</a> you can tell the crawlers to exclude a portion of the query string without changing anything on your database. It also automatically finds and suggests <a class="cpad Subject message-low-priority-icon marginleft5 bold">query parameters for normalization as well. This is a recent change for Bing and could account for the sudden jump in warnings.</a>

I hope this helps and you keep being awesome!

The answer for all major search engines is no. There are some third party crawlers that have been created that do accept cookies. If you are using a site crawler to examine your site you might want to check to see if there is a cookie recognition function in the algo. Usually you can select to accept or ignore cookies though an internal site crawl but Google and Bing do not accept them.

You are very welcome and good luck!

HAHA! What can I say other then great minds think alike!

I would say focus on putting locations into your alt img tags and let Google figure out the location by site scraping rather then keywords. Diversify your keywords to reflect that you are a "wedding photographer" and get yourself listed into some local directories and that should help put you on the right track. I would also look into making connections with links from websites in your area and get yourself listed with Google maps and getting some images posted in some social relative to your area.

For local pictures I say social, social, social!

My advice would be to dive deep into the campaign that you have running for your page and check to see what is causing the issue. It could be that your URL isn't refined resulting in there being a copy for the page for each URL variation. This can be solved a few different ways but unfortunately I am not quite sure what the problem is that is causing the duplicate content with the information you have provided. Dr. Pete has put together a fantastic Duplicate Content Guide I would recommend checking out . He goes over each variation and some great ways to deal with duplicate content issues.

Google is really smart and they already know where you are for the most part. Usually I start by doing a search for my biggest fat head term (most commonly searched keywords for the niche) on Google. I take the top three relevant niche related sites in the SERP's and copy the URL to check what text they're using. One of my favorite tools to use is the Keyword anchor text tab in Open Site Explorer. After I check the competitors anchor text I will cross reference the keywords with the Google AdWords Keyword Tool to see how high the competition is. after I have this data it's usually easy to figure our the variations I need to help my pages rank for the correct keywords.

It looks like Rodger found his way into your variable URLs!

This could definitely cause a problem if the engine crawlers are seeing this path as well. Have you made any changes to the code on your site or the URL structure lately?

Regardless, you might want to examine in your Webmaster Tools for both Google and Bing.

For Google you will want to check the blocked URL's under the Health menu. This will give you the information on what pages are and are not blocked. If you notice that the Head Match term you are looking to exclude is not listed make sure that you upload the term to the robots.txt file on your site. Other fixes for this include canonicalisation tagging or the implementation of the rel=prev / rel=next tags. There are a few other ways that are more complicated and I recommend avoiding unless absolutely necessary.

But good news everyone! Google has a few ways to go about fixing the indexation.

Bing is a little Different but just as easy. In the Bing Webmaster Tools under the Index tab, there is a tool called URL Nor<a class="cpad Subject message-low-priority-icon marginleft5 bold">malization</a> you can tell the crawlers to exclude a portion of the query string without changing anything on your database. It also automatically finds and suggests <a class="cpad Subject message-low-priority-icon marginleft5 bold">query parameters for normalization as well. This is a recent change for Bing and could account for the sudden jump in warnings.</a>

I hope this helps and you keep being awesome!

It depends on your niche, I find the best way is to search my main keyword + blog and read through comments to get a read on the demographic. Also you could try and search related keywords to see what sites pop up.. If you're running a website now try doing a survey if you're looking for more direct information. I think SEOmoz uses http://www.surveymonkey.com/

Hope this helps!

I would say focus on putting locations into your alt img tags and let Google figure out the location by site scraping rather then keywords. Diversify your keywords to reflect that you are a "wedding photographer" and get yourself listed into some local directories and that should help put you on the right track. I would also look into making connections with links from websites in your area and get yourself listed with Google maps and getting some images posted in some social relative to your area.

For local pictures I say social, social, social!

Rodger crawls like the Google bot and takes his hints from the robot.txt file. So whatever Rodger is seeing is usually what the other spiders are seeing as well. From time to time I have encountered slight glitches to the SEOmoz crawler as they change and update their algorithm.

When it comes down to it, Google examines a link profile through a microscope akin to the Large Hadron Collider. where as we have to examine it through a magnifying glass from 1935.

The wonderful people here at SEOmoz are always trying to give us a better view, but it is still imperfect. I would say if all else fails and this report continues to show errors in moz then get your reports for your clients directly from webmaster tools.

It takes a lot of work but here is how I like to do it.

Take the keyword you want to target like "Toy Cars"

Plug your keyword into google keyword tool (it's free)

I take the top one hundred results and compile them into a spreadsheet. Then I will take each keyword referred by Google Keywords one by one and do a google search. I take the highest ranking sites from the SERPs and put them into a future contact list. after I have gone through all of the keywords you should have a large website contact list. Then just work through contacting the sites and see if you can build a relationship with them and set up a link with their site!

I hope this helps, it usually works the best for me

The answer for all major search engines is no. There are some third party crawlers that have been created that do accept cookies. If you are using a site crawler to examine your site you might want to check to see if there is a cookie recognition function in the algo. Usually you can select to accept or ignore cookies though an internal site crawl but Google and Bing do not accept them.

Cool glad we could help!

if you want to clean up your code and are posting site wide for them I would recommend the none tag

Accounts for both noindex, nofollow

It would depend if you were looking to make the new URL your primary site and close the other down completely. If it is an expansion and you plan to forward all of your traffic there and don't care if your other site loses ranking then that's okay. As a rule I recommend using 301's as rarely as possible. Your best bet would be to build up some content for your new site before you roll it out and just link to it from your existing site. Google has changed the game a bit this year and they are really looking at content rather then instant link juice. Building a good link profile and posting some good, unique content on your new page is going to do 10 times the work a 301 would and has a 0 risk level.

I hope that helps!!!!!!!!!