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A great article. I'd suggest you read through that post completely.

It sounds like you want to find some way of integrating the videos with their current e-commerce site, but you don't want to push the category links below the fold and ruin the user experience. Is that correct?

I think the best way to do that would be to way to do that is to have a separate page for the video and transcription, as well as the sharing icons, etc. Then, create a thumbnail image to place on the relevant landing pages and include a short description so that it fits nicely within the site flow, but doesn't move the content too far down.

Another option is to have a link to the video page using a header banner (468x60) or similar with a clean call to action. That would only push the page content down 70 or so pixels.

If you're in position one, you probably want to hold onto it. I don't think it would hurt to do something like that but I wouldn't worry if you're fairly competitive already.

I think the real benefit might be in picking up some long-tail keywords if that's what you're going for.

You can connect your accounts through your Google Profile (the stepping stone into their social network Google+) and the connections are pulled through those accounts.

'm thinking that by linking out to Mobile Casinos and Polish Rock Bands, he's probably losing credibility.

Google says they don't count nofollowed links, but of course they say a lot of things. If it's a link you really expect absolutely zero traffic from, don't waste the time working for it. That being said, if you're building links that will never drive traffic, maybe you should rethink your link strategy.

I don't think that should be an issue. The only time it would really be a problem is if you were doing "sniffing" for google bot and then displaying something different all-together.

The canonical tag isn't a bad idea either.

If you use the Asynchronous tracking code it shouldn't cause any noticeable lag in page load times

Placing the code inside the body tag won't validate through W3C. There's really no reason I know of to place it anywhere else.

There isn't a specific penalty, but you are diluting the flow of "link juice" by linking to everything from your homepage.

If you've ever heard of link scultping (a bruce clay technique), it might be of use here. Basically you have your top menu items as normal text links, and the lower levels are pulled in through javascript so the search engines don't spider them.

It gets a lot more complicated than that, but at least it will point you in the right direction.

The most common services we see through addthis are actually facebook and email.

zharriet has a good point. You could really do the same thing with a few icons and skip the javascript.

I'll try and send something, but google has been turning the "backdoor method" on and off every few hours.

I've seen some minimal numbers, probably just a few +1's on my company's homepage. I think as google+ becomes more popular (which I think it will), people will start actively using the +1 button.

Yahoo and Bing both use the same Index, that's the portion that yahoo has licensed from bing.

As far as the ranking algorithm is concerned, yahoo uses a large amount of bing's algo, but they have built (or are going to build) a customization layer on top of the bing algorithm to change how different metrics are weighted.

Yahoo's results could differ drastically from Bing results based on the fact that they weight metrics differently.

PR 4's and 5's are definitely of value, but I would probably take a 7.

I forget who, but someone talked about the "trickle-down theory" at the SMX Advanced link building presentation. If you get a link from a high ranking website, chances are there are many smaller sites that spin their content or write followups that will also contain a link. So your single PR 7 link just turned into a PR7, plus 3 PR6's, Plus 30 PR5's, etc.

That being said, a link from a PR 4 or 5 site that's within your category would definitely help.

and sorry for the duplicate reply..

Breadcrumbs are a great way to create "Virtual" content hubs, and establish yourself as an authority on a topic or theme.

Our site is doing the same. EZWatch-Security-Cameras.com

Restructuring allows you to organize your content into "Silos" and eliminate some of the unnecessary links through JSON objects, iframes, and nofollows (some debate there on which is optimal).

The Downfalls: There will probably be a 30-90 day dip in traffic but if you do page-to-page 301's it won't hurt nearly as much. Anytime you change URL's you are likely to see some inbound links drop off, but that happens when the pages don't change, so it's going to be minimal. Sure, 301's might drop some of your PR during transfer, but only a minimal amount according to matt cutts.

The Benefits:  Organizing your content into silos and pruning cross-category links will allow you to control the flow of pagerank and anchor text much more effectively. Bruce Clay has a huge amount of resources on this, and they even cover it on their blog.

Will it be painful? Yes.

Will it be worth it? Yes.

Using CSS Absolute Positioning.

You need to add a hook to the P tag, such as a class or ID. Then make room for the paragraph at the bottom of the page by placing some sort of spacer there, like an empty div with fixed width and height.

Three Words: "Call of Duty".

Google has some great help resources when it comes to their products. I would check the GWO help section first.

http://www.google.com/support/websiteoptimizer/bin/static.py?page=guide.cs&guide=29619&topic=29624

The search engine spiders will look at a page to determine if something has changed. If there is a 10% change in body content, then it might not require a re-index for the spiders. If the heading tags change, then it might deserve a refresh.

I think your link will be indexed eventually, but if nothing else on the page changes, it's going to take longer.

Not specifically, but with the rel=canonical tag, it should ignore them.

Google views the canonical tag as a guideline, not necessarily a command. They do this to prevent people from shooting themselves in the foot by misusing or improperly applying the tag. It may be useful to still have pages crawled regardless of the canonical tag.

I suggest that you ignore the warnings for canonical pages and focus on the others. Perhaps SEOMoz could build some logic into their crawls to handle this in the future.

Link Directories don't have anything to do with your category (unless you are also a directory) and so they won't provide as much value as a link from a similar ranking site within your category.

It always hurts to trim existing content, but I think it probably needs to be done.

Google is making a lot of changes to improve the user experience, and if your site is delivering a lot of bounced visitors then google might view it as a poor user experience.

Is there a reason you have 25 different pages? Could you consolidate everything into one page or does each page offer a separate download item?

If they are different tasks, they should have different titles. If they are the same, then there should probably only be one page.

Check out this article - http://www.metatags.org/meta_http_equiv_imagetoolbar

"Using this imagetoolbal tag doesn't influence your ranking with the search engines."

It should be okay to delete them.

Maybe you could describe what you need that data for? Google Analytics normally records that data for natural search visits, but if you are looking to dynamically insert the keywords that requires some code work.

I would request that they create a special email address for you, such as nomad(at)site(dot)com and use that for the facebook business admin.

As mentioned above, fan pages have a lot more useful tools. You can see some cool examples at facebook.com/redbull and facebook.com/cocacola

I wonder if the SEOMoz Crawls account for canonical tags when checking?

As far as I know, the urls of your additional resources such as images, css, and scripts shouldn't affect your SEO either way.

Site speed is only relevant when your site is extremely slow. Google doesn't penalize you unless your page load time is excessively long. You won't get a boost in rankings by speeding up your site.

With that in mind, Site load times do affect your user experience, so you may notice a lower bounce rate, more pages per visit, and possibly a higher conversion rate.

I've never had a problem with GWO as long as the code is implemented properly. Make sure you've got the code exactly where they tell you to put it.

Would you mind providing a little more detail on what problems you are having in GWO?

Either way, it's going to be a pain.

1. 301 forward the old URL's and rewrite the WP URL's to inclue "/blog/"

2. Create a custom segment in google analytics, filter by "url equals" with each blog url as its' own "OR" declaration.

I attended the Bruce Clay training at SMX Advanced Seattle, and he mentioned link pruning/sculpting (here's an SEOMoz article about it - http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow)

Now during his presentation he mentioned that if you have one page with multiple links leading to another page, and one of those links is nofollowed, it could cause all links to be nofollowed.

Example:

Page A has 4 links to Page B: 1:followed, 2:followed, 3:nofollowed, 4:followed

The presence of a single nofollow tag would override the 3 followed links and none of them would pass link juice.

Has anyone else encountered this problem, and Is there any evidence to support this? I'm thinking this would make a great experiment.