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Hi Andres,

As long as you're getting direct followed links back to your original article, then that should be enough. A couple of other things though:

• Even though you're confident you'll be indexed before the other site, I'd still implement some embargo time on when they can publish on their site as a fallback.
• Take a look at the site itself that will be linking to you... is it something you a) want your content associated with, and b) want your link profile associated with?

Some resources you may be interested in:

[1] http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing

[2] http://googlewebmastercentral.blogspot.com/2006/12/deftly-dealing-with-duplicate-content.html (deals with syndication)

[3] http://www.mattcutts.com/blog/duplicate-content-question/

Use search.twitter.com's "advanced search" options?

ie: http://search.twitter.com/search?q=&ands=lady+gaga&phrase=&ors=¬s=&tag=&lang=all&from=&to=&ref=&near=Austin%2C+Texas&within=15&units=mi&since=&until=&rpp=20 (you can change the proximity range to whatever suits your needs)

You can then subscribe to that result using the RSS feed.

I'm facing a similar situation. I recently asked Tiffany Oberoi (google) at the SMX Conference in Sydney whether she suggested taking our respective TLDs and moving into a subfolder format (ie. example.com/au, example.com/nz, example.com/uk etc).

Her response? Stick with the TLDs. I don't think the geotargetting option in GWT is as reliable as it's made out to be.

I asked this exact question to Greg Grothaus from Google at a conference back in 2009, and his answer was that duplicated content across different TLDs should'nt be something to be too concerned about. Realistically, search engines will decide which version of the site is more relevant for a particular geographic audience.

Wow... tough question Geoff. Each campaign will obviously have different KPIs depending on the medium/media targeted.

I normally set the following KPIs as a base to work from:

• Increase in fan followers
• Increase in engagement %
• Increase in "spread" of messages
• Increase in conversions
• Increase in traffic to other digital assets
• Publicity value
• Increase in database subscribers

That's the baseline, but KPIs are then made a lot more specific depending on the medium of the campaign.