Craig Jennings, president and founder of Buy Memphis Now is a life-long real estate enthusiast. He started building his personal residential real estate portfolio in his 20s and by 2004 had made real estate a full-time profession, buying the first Memphis HomeVestors, franchise, America’s largest buyer of homes. He quickly built one of the largest real estate wholesaling operations in Memphis and North Mississippi and cultivated a large group of loyal investors in the Memphis area and around the country. In 2008 when the real estate market in Memphis and the rest of the U.S. crashed, Craig continued to have interest in investment real estate from liquid investors in Memphis and around the country looking for alternative ways to invest their money. The company grew steadily through referrals from current customers, but in early 2010 Craig recognized an opportunity to expand even further into foreign markets. “After doing some research I realized the large discrepancy in price points domestically and abroad. Add that to the combination of undervalued real estate in the U.S. and a historically high exchange rate overseas. One of the biggest things I’ve learned is the cultural difference in investment styles. American’s lean toward paper assets, while non-U.S. citizens tend to favor hard assets like real estate.” In addition to cultivating investors and recognizing emerging market trends, Craig also brings creative financing options to the table and has procured private funds which allows his investors to buy multiple properties at price points that allow them to break even at five to seven years. Jennings has sold properties domestically and overseas in Australia, New Zealand, Malaysia, Hong Kong, Singapore and Europe.