Buzzazz was incubated in a 3,000+ orders per week telephone company owned by the Kintzel brothers in the 1990s. Although they were actively engaged at that time with their telecom company, they had the foresight to envision the early advantages of playing a game within the wonderful world of the web. Their early inspiration came from the frustration of being able to locate decent local web design vendors. After spending close to ten thousand dollars on a few websites for themselves, they decided to start their own company to offer a better service than what they were able to find. So like many ventures, Buzzazz began with a simple decision to build a better mousetrap and then offer this service to other business owners as a tool that could help them expand as well.