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Would anyone reccommend a preferably UK based SEO provider for blue chip Forex Broker. Thank you

Dear SeoMoz fans, I'm really glad to be a part of the community. Just have a quick question. I run a marketplace similar to eBay where users sell the products. I would like some suggestions on how to effectively proceed with SEO for an ecommerce marketplace of this type. Should I be proceed developing product review or product comparison landing pages and build links towards them as often suggested or should  I consider alternative marketing methods? Looking forward to your replies.