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Questions created by Cabaretti
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Should I remove a high traffic page on my website?
For the last few years, a particular blog post on my site has gotten 3 times as much traffic than any other page, even the home page; however, the topic of the post is only moderately related to the website topic and I'm wondering if all that unrelated traffic is negatively effecting SEO for our primary keywords. Here's an example.... Site topic: Yoga retreats in Costa Rica (we want to attract people who are interested in booking a yoga retreat) Blog Topic: How to extend your visa in Costa Rica (it's related only because it's about Costa Rica and travel, and may help our visitors stay longer) Other Notes: In 4 years, visitors to that blog post have never converted. Blog post bounce rate is 56%, significantly higher than almost any other page Lots of comments on the blog post so visitors to it are engaged and find it very useful To get an accurate reading of interested visitors to the site, i always have to filter entrance visits to this post in my analytics because these users are not an accurate representation of the visitors we're trying to draw. My question: Because I get so much traffic from the blog post, which is about the visa renewal process, will Google consider the website less about yoga and more about visas? If so, will it make it more difficult to rank well for yoga in Costa Rica? Does Google say to itself, "Hey, this website can't be an authority about both yoga and visas in Costa Rica so we're going to consider it a visa site because of all the visits and engagement it gets for that topic." So should I remove the post or just leave it alone? It offers a lot of people valuable information so I would never delete it entirely, but would redirect it somewhere else. Thanks!
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