Great discussion, folks. I'd like to add a question, if I may. First, some background.

I'm the Marketing Manager for a software company who has a physical location, and occasionally clients come to visit, but no one just drops in. I'm interested in national rankings, not local. I cannot think of many (if any) examples where someone would search for our products and services in our city (i.e. guided selling tool in Richmond, VA).

Here's the question. Would submitting my company to a service like Moz Local help our national rankings? In other words, is there enough of a ranking boost from having our NAP and business categories correct across the web to warrant the fee and work, or does it not make a difference if I'm not interested in ranking for location-specific searches?

Thanks, all!