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Hi Moz Fans! Its the first time I try to ask the community something, usually I find the solution somewhere in this incredible place. But today I need some orientation with a complex problem. We have just launched a spanish Car Dealer Rating and Reviews website. Lets say there is a multibrand Car Dealer called "Autogira" so we need to aim two typical keywords query: "Autogira", "Autogira reviews". "Autogira" is the most important one because it means more than the 90%. Using On-Page Grader I found that the listing page for Autogira: "Autogira" = Grade A "Autogira reviews" = Grade C However I found my website well ranked for "Autogira reviews" (1 page) and not for "Autogira" (2-3 page). Competition is low for the two kind of keywords. Autogira and this examples have reviews and good photos so its good content, however there are lots of listings without reviews yet. Chronology: Nov 20 = Sitemap.xml sent through GWT Dic 26 = Domain Authority up to 10 Jan 16 = Google snippets installed Jan 17 = Domain Authority up to 12 Jan 30 = Domain Authority up to 18 Feb 3 = Growth trend changes and starts going down, coincide with a problem of duplication of urls that was fixed 2 days later. Keywords like "Autogira" starts fluctuating positions between 20-50 but "Autogira reviews" stay on 1-10. Feb 5 - Feb 26 = SEO improvements (more on page optimization, deduplication, canonalication...) How could I lost positions for "Autogira" and not for "Autogira reviews" when everything is better optimized for the first one? Is it normal to fluctuate weekly rank positions for the same keyword? Thank you all!