Hi there,
Presently doing competitor analysis and note two competitors who have a way higher 'moz domain authority' than my client. Using moz tools I notice their top 5 linking root domains all have a score of 100. Refer to screen shot.
Of note, both list youtube.com and _wikipedia.org. _
Similarly, my client's domain is ALSO linked from their user profile on youtube.com. They also have a published wiki page with their URL linked. BUT, youtube.com or wikipedia.org are not listed in their "top 5 linking root domains". Their highest scoring linking root domain is prweb.com - with a score of 97.
If my client has links on these top domains why would they not be listed in my client's top five domains list like they are listed in their competitors top five? Researching for reasons I came across this old post (2009) here - http://moz.com/blog/followed-links-from-four-unexpected-sources - and wonder if the competitor's links are 'followed' links - even though all resources suggest wiki and youtube are definitely 'no follow' links?
Other interesting "Top 5" domains that are listed for my competitors as top "linking root domains" are microsoft.com, adobe.com and europa.eu - again, refer to screenshot.
Questions are IF these top linking root domains are in fact 'followed' links/valuable links and help with domain authority scores calculated by the moz tool then 1) HOW do I get these links to show/provide the same value? AND 2) How are my competitors, who are simply travel products, getting links from top domains like adobe.com?
I do hope all the above makes sense and that I'm using/interpreting the moz comparative tool correctly!
Cheers
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