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Thanks Daniel - much appreciate your advice! Would you by any chance know the strength of posting/syndicating in Article Directories as well? Is there any particular one that shows to be better than others?

I have a client that is expert in her field and is great at writing detailed articles but am not sure exactly how to use this to her advantage. I would greatly appreciate advice from any expert in this field on how to use this to build links and improve on the popularity of her site.

Thanks for your help!