Welcome to the Q&A Forum

301'ing the old page to the new page will keep about 90% of the trust and authority as the old page.

Regarding your first question, how critical is this page to the long-term success of you business?

Hi there good looking person! Our traffic went from 12k visitors in july to 3k visitors in july. <<  www.thedsmgroup.com  >>When we moved our site from wordpress to the hubspot COS (their CMS system), I didnt submit a new sitemap to google webmaster tools. I didn't know that I had to... and to be honest, I've never submitted or re-submitted a sitemap to GWT. I have always built clean sites with fresh content and good internal linking and never worried about it.  Yoast kind of took care of the rest, as all of my sites and our clients' sites were always on wordpress. Well, lesson learned.  I got this message on June 27th in GWT_http://www.thedsmgroup.com/: Increase in not found errors__Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. Investigating these errors and fixing them where appropriate ensures that Google can successfully crawl your site's pages._One month after our site launched we had 1,000 404s on our website. Ouch. Google  thought we had a 1,200 page website with only 200 good pages and 1,000 error pages. Not very trust worthy... We never had a 404 ever before this, as we added a plugin to wordpress that would 301 any 404 to the homepage, so we never had a broken link on our site, which is not ideal for UX, but as far as google was concerned, our site was always clean. Obviously I have submitted a new sitemap to GWT a few weeks ago, and we are moving in the right direction... **but have I taken care of everything I need to? I'm not sure.  Our traffic is still around 100 visitors per day, not 400 per day as it was before we launched the new site.**Thoughts?I'm not totally freaking out or anything, but a month ago we ranked #1 and #2 for "marketing agency nj", now we aren't in the top 100.  I've never had a problem like this. _I added a few screen grabs from Google Webmaster Tools that should be helpful.__Bottom line, have I done everything I need to or do I need to do something with all of these "not found" error details that I have in GWT?_None of these "not found" pages have any value and I'm not sure how Google even found them... For example:  http://www.thedsmgroup.com/supersize-page-test/screen-shot-2012-11-06-at-2-33-22-pmHelp! -JasonuhLLtou&h4QmGCW#0 uhLLtou&h4QmGCW#1

I would add call to action buttons for each business directory.  Not text links.

I would go with option 1, and then blog about long tail keywords that answer questions at the top and middle of the sales funnel.

I do a lot of service based websites.

Try gathercontent.com to organize everything.  It's a great app.

I would go with option 1, and then blog about long tail keywords that answer questions at the top and middle of the sales funnel.

I do a lot of service based websites.

Try gathercontent.com to organize everything.  It's a great app.

301'ing the old page to the new page will keep about 90% of the trust and authority as the old page.

Regarding your first question, how critical is this page to the long-term success of you business?