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We tend to rank well on certain terms for the primary site, although not so great on other terms.

The other sites all rank well.

Here is an example of the sitewide link in the navigation of one of the owned sites.

https://imgur.com/a/ZGXQkfg

So no immediate concern?

Thanks in advance.

Charlie

Hey,

I work for a company that owns 5 brands, all pretty large sites with 10,000s of pages.

We have one primary site, that has inbound links from all the other owned sites (4) resulting in 950k backlinks pointing to the domain.

For context, the primary domain has 781 referring domains (with 4 of them being the other owned sites).

My question was, will this excess of linking be harming the primary domain? Will the ration of backlinks to referring domains be seen as a negative quality indicator?

Charlie