Questions created by Cheebee154
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Ecommerce replatforming and redirects - how much traffic will I lose?
Hey there,I'm looking to hear your experiences in regards to replatforming an ecommerce store and SEO impacts.My company is analyzing the impacts of switching from Magento Entreprise to Shopify Plus. Some background info : 900k sessions / month 52% of sessions coming from SEO Multilingual store : half of traffic is French, half is English 945 domains linking to us, according to search console Competitive industry (retail) Moving to Shopify would force us to do two things: Redirect all category pages, brand pages and product pages. Shopify forces a specific URL structure for these pages that is different from our current one. Redirect the English section of the site to a subdomain (https://en.example.com/...). Have multiple stores on Shopify can't be done on the same domain. I'm especially afraid of the impact of moving the English section to a subdomain. I feel it would lose most of the domain authority - most backlinks go to the website root so very few will be redirected to the subdomain.Even if we spend a lot of time doing redirections, do you think the traffic will significantly suffer? Do you have stats to share on a similar migration you would have done, or other insights?Thanks a lot!
Intermediate & Advanced SEO | | Cheebee1540