Chris Bechtel has been a business development, marketing and sales professional for more than 16 years, specializing in helping corporate and agency professionals maximize the results of their new business generation activities through the use of technology. He has helped dozens of organizations including, CarMax, the California Endowment, City National Bank the Los Angeles Opera, Target Corporation, UCLA, and among many others, reach more people online to build long lasting relationships that translate into measureable results. He lectures frequently at UCLA, Cal State University Northridge and at numerous conference and events on the benefits of integrating the web into marketing communications.