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Thanks Linda. Are you suggesting that Google is serving up this change on its own?

For sure. Any additional equity must be a plus.

Thanks for the feedback Luis. I agree that if this was a campaign on Brand Awareness, then leading with the company name may be preferable. I did some research into your "first 11 characters" reference, and had not realized that Nielsen was the authority behind that study. Thanks for mentioning that.

db

I'm curious to hear whether it's better to have your company name before the Search String, or after it?When I search for Church Management Software in Google, some results place the company before the string.
**In attached image
(Pink Squares : Company Name)
(Blue Squares : Search String)

Please indicate in your response if there is any study, experiment, or evidence to back your answer. Thanks for your help!

NameOrString

cmsSerp.jpg