Your Uncle Dan would be proud. It is indeed an acronym.
Your suggestions do make a lot of sense. I shall try expanding the word to Fair Trade.... then combine the acronym version of that to cover more ground. I'll do some trial and error.
Thanks!
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Posts made by ckroaster
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RE: Do Abbreviations Hurt SEO Results?posted in Technical SEO
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Do Abbreviations Hurt SEO Results?posted in Technical SEO
We have certain products that we've abbreviated since it's a bit too long. For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO.
If I put FTO on our meta tag titles and links instead of the actual word, would that provide a weaker result?