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Thanks !

Yes, but my question was about seo, not UX. Regarding the UX, it's depend of the layout, of the way this excerpt is displayed, of its length etc. "would the duplicated content serve the UX? Of course not." so, no, it's not so simple. It can serve the UX, yes.

Hello,

We used to have two shops selling our products, a small shop with a small selection of only our best quality products (domain smallshop.com), and a big shop with everything (bigshop.com). It used to make sense (without going into full detail), but it's not relevant anymore, and so we decided to stop maintaining the small shop, because it was time consuming and not worth it.

There is some really good links pointing to smallshop.com, and the content is original (the product descriptions are different between both shops).

So far, we just switch the "add to cart" button on the small shop into a link to the same product on the big shop, and did links from the small shop to the big shop also on categories pages.

So the question is: in your opinion, is it better to do that, keep the small shop and content alive and build links to our big shop, or do 301 redirections and shut down completely the small shop ?

Thanks for your opinion!

Hello,

I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated.

A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content

It's a product page.

A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?

Thank you for your excellent response, Alan.

Reviewing my post, I did not explain the situation 100% accurately.

Rather than integrating all our shops, in fact we would just be taking one of the shops we run, our main site, and wondering whether to consolidate with two new shops running on two new domains (these domains being excellent keywords).

An important point is that we changed the name of the site and domain name mid-2011, to a more international name. At first this clearly had an effect on our Google ranking, although having just had the best Christmas sales ever, we feel this has succeeded. (301 redirects were set up)

It would appear that the decision whether or not to integrate now to a unified domain would be affected by this fact. The name of our current main site would not be suitable as an umbrella term for all.

Thanks for your suggestion, Shane, this is certainly what we can see as a potential advantage, for that way of going.

Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands.

An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this)

We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend.

Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities.

Option 1: continue with separate sites each with its own domains.

Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site:

[Scarves.com] – [SilkTies.com] – [Handbags.com]

The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3:

Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.'

Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?

Hello,

I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated.

A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content

It's a product page.

A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?

Thank you for your excellent response, Alan.

Reviewing my post, I did not explain the situation 100% accurately.

Rather than integrating all our shops, in fact we would just be taking one of the shops we run, our main site, and wondering whether to consolidate with two new shops running on two new domains (these domains being excellent keywords).

An important point is that we changed the name of the site and domain name mid-2011, to a more international name. At first this clearly had an effect on our Google ranking, although having just had the best Christmas sales ever, we feel this has succeeded. (301 redirects were set up)

It would appear that the decision whether or not to integrate now to a unified domain would be affected by this fact. The name of our current main site would not be suitable as an umbrella term for all.